Moonbeams Jewelry Lookbook

Adity Karande needed a promotional print design to showcase her company, Moonbeams Jewelry. Mrs. Karande believed a lookbook would work best, but I dislike the catalog-like experience that most lookbooks have. Because of the artistic brilliance of Mrs. Karande’s work, I wanted to create an experience that was more like an art gallery and fashion sketchbook. The finished lookbook resulted in a very minimalist design that focused on presenting the range of Mrs. Karande’s work, which the artist had photographed herself, and accenting the subtleties of her designs.